After 30 years in play, the Fiesta brand is no longer relevant to the arrival of the new super-mini in 2008 according to Ford insiders.

Driven by the departure from the traditional Fiesta mindset, Ford have put the feelers out to the international car titles register investigating the availability of Genesis, Isis and Phoenix as replacements. The Cuga, already registered by Ford is also up for consideration.

Given the long standing credibility the Fiesta has lended to the Ford brand it will be interesting to see if the little fighter can survive another round. Let’s not forget that 1998 saw the lorded Escort make way for the Focus whilst the Mondeo also came close to being replaced on the current model.

[source: Auto Express]