Twas May 1983 when the Pirelli-GTI first appeared, now at Wörthersee 2007 we see the MkV Golf GTI Edition 30 take on the Pirelli treatment.

Officially coined the Volkswagen Golf GTI Pirelli Edition, the main attraction is the Pirelli Titanium coloured 18″ rims sporting Pirelli P-Zeros. You’ll also spot the decorative finery internally with Pirelli accents and colour coded highlights.
Full press release and more photos on the follow through.

The Golf GTI W12 650 Concept unveiled recently @ Wörthersee 2007 set the crowd alight and rightly so. Powered by a mid-mounted 6.0-litre 12 cylinder bi-turbo engine delivering figures of 650Hp @ 6,000 rpm / 750Nm @ 4.500 rpm, the GTI W12 hunts down 0 to 100 km/h (62mph) in just 3.7 sec with a redline popping top speed of 325km/h (202 mph).
Extensive modifications including a lower and broader body than the stock GTI, additional air vents to cool the massive engine and the specially designed roof set an aggressive stance whilst still being respectful to the current Golf GTI.
Further video, images and full press release available after the jump.

Volvo continue to build momentum for the C30 delivering 3 concept design cars from Evolve, ipd and Heico Sportiv. Each design has focussed on setting hearts racing with a mix of performance, cosmetic and aural enhancements.
Each car will be unveiled at the 2006 Specialty Equipment Market Association (SEMA) show and is sure to set the imagination of the growing C30 fan base on fire.
Read on for the full press release.

Mazda globally know they are on a real winner with the MazdaSpeed 3. If you didn’t already know this hot hatch is kickin out 190 kW and hauling ass to 60mph in under 6 seconds. For all intensive purposes, the MazdaSpeed 3 is puts the zap back into many magic wands.
Very competitively priced @ USD $22,800, lots more heavenly piccies can be found here with the latest full press release available on the click through.
VW North America has engaged the lovely and curvy services of the Playboy Bunnies to promote the VW Rabbit to a particularly interested demographic.

I quite like the tongue in cheek nature of the advertising. The complete press release and full size pictures available after the jump.