24 August, 2007 - All eyes will be firmly focused on the Ford stand at next month’s Frankfurt Motor Show when the manufacturer of the UK’s best-loved small car takes the wraps off its vision for the future, - the Ford Verve Concept.

Ford Verve Concept hints at the new design direction for future compact cars and the company plans to closely gauge public reaction while their designers work behind the scenes creating Ford’s next supermini generation.

The latest in a series of striking show stoppers, Ford Verve Concept follows in the footsteps of the Iosis and Iosis X, whose kinetic design philosophy inspired production models like the critically acclaimed new Mondeo and S-MAX.

Martin Smith, Executive Director of Design for Ford of Europe, explained: “Bold, even radical, Ford Verve Concept demonstrates the potential of Ford’s kinetic design philosophy to visualise a small car that is a chic and modern, and one that makes an individual statement for a sophisticated, fashion-aware generation.”

Bold and sporty, the front of the supermini is dominated by a large, inverted trapezoidal lower grille with the familiar Ford oval centred in the compact upper opening.

Particularly eye-catching in deep magenta with a unique tinted clear coat finish, Ford Verve Concept’s sleek lines, 18-inch alloys, panoramic glass roof and B-pillarless structure give it an elegant, coupe-like look.

The visual splendour continues inside with a fresh and innovative approach to interior design that’s been inspired by the latest mobile phones. Sensuous curves combine with clever technology to create a stylish but user-friendly environment.

Ford’s Convers+ system, which allows quick and easy access to all driver-operated functions, is central to the ergonomically excellent design. A large colour screen displays all essential information while every surrounding button and switch has been crafted with the kind of minute attention typically associated with larger, upmarket vehicles.

“A new generation of buyers raised with mobile electronic devices would feel right at home in this new automotive interior, one that exceeds the standards typical in the small-car segment,” said Niko Vidakovic, Chief Interior Designer, Ford of Europe.

Taking its lead from the success of Ford’s new S-MAX and latest Mondeo, the Verve Concept symbolises Ford’s ambition to be a leader in small vehicle design by creating individual cars for individual customers.

With elements of the Ford Verve Concept almost certain to appear in future production models, small car buyers have some exciting times ahead.

International Press Release

Ford Verve Concept

A bold and colorful concept car to be revealed at the 2007 Frankfurt Motor Show - Gives the first hints of Ford’s future small-car design vision.

FRANKFURT, Germany, August 23, 2007 -The significance of the Ford Verve Concept is that it’s the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company’s global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions - Europe, Asia and North America.

“Ford Verve Concept is presented here in Frankfurt as a bespoke concept car to generate reactions while our production plans are taking shape,” said John Fleming, President and CEO of Ford of Europe. “Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect, I’m certain that the team will incorporate elements of this advanced design vision into our final production design. This will make the next generation of small cars from Ford very compelling indeed.”

Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Ford Verve Concept was created by a team of designers from Ford’s studios in Dunton, England, and Cologne, Germany.

Building on the kinetic design momentum of Ford’s recent iosis and iosis X concept cars, and the more premium feel of production models like the new Ford Mondeo, the Ford Verve Concept is a bold expression of a small-car vision.

As product development of a new generation of Ford small cars continues behind the scenes, Ford of Europe is hoping to gauge public reaction to the Ford Verve Concept during the Frankfurt Motor Show.